As a child I loved temporary tattoos, we weren’t allowed them to wear them at school so every school holiday and sometimes at the weekend my sister and I would be treated to a couple. I have very vivid memories of my mother scrubbing my arm to remove a particularly stubborn, glittery one before a ballet exam as she muttered under her breath. I don’t have tattoos now and don’t want one but see absolutely no harm in my children enjoying the simple pleasure of a temporary one from time to time, in fact Joseph is sporting a rather fetching Spiderman one on his right arm at the moment!
Another thing that my kids adore, that I quite simply was born in the wrong generation for, is their tablets. They both have their own with carefully selected apps for both educational and relaxation purposes. During the Summer holidays we discovered Toca Boca, a Swedish children’s digital gaming company with a huge range of fun apps to simulate imagination. Joseph is a massive fan of free app Toca Kitchen Monsters and Imogen loves Toca Tailor Fairy Tales. They adore the bold, colourful characters and I relish in the knowledge that all of Toca Boca’s apps are free from advertising and in app purchasing.
Toca Boca has collaborated with Brooklyn based tattoo artist Virginia Elwood to create the first in their Artist Play Series, Toca Ink, which combines the fun of both temporary tattoos and the Toca Boca characters. “As a tattoo artist for over 10 years now, I regularly see how tattoos spark kids’ curiosity,” said Virginia Elwood. “Kids always want to touch a tattoo, ask questions about them and even have one drawn on them. Creating the Artist Play Series temporary tattoos was a fun way of making Toca Boca tangible for kids in the real world. I spent a lot of time playing the apps to understand the character’s personalities to transfer them to a temporary tattoo design.”
In this video you can see Virginia at work on the creation of Toca Ink.
This post has been sponsored by Toca Boca